Chennai Spy

Sunday, May 14, 2006

Amitabh and Ash to promote Kerala

This article might not be related with Chennai or Kollywood, but it’s got something for you to hear about.

Kerala Tourism is gearing up to launch a fresh marketing campaign to cash in on the upcoming monsoon season. The board is on the verge of signing up superstar Amitabh Bachchan and Bollywood heartthrob Aishwarya Rai for the campaigns.

The plan is to produce two ad films, targeting two separate market segments. While Big B will promote “God’s Own Country” in India, Rai will feature in an ayurveda tourism commercial targeted at the international audience.

Though the stars are yet to sign a formal contract, Kerala Tourism officials have reportedly confirmed reaching a “verbal agreement”. Bachchan is presently in the state, shooting for Ram Gopal Varma’s film Nishabd.

The Kerala government has earmarked Rs 11 crores annual ad budget for Kerala tourism. Stark Communications handles Kerala Tourism’s creative account. Last year, Kerala Tourism had roped in ace Indian film director Santosh Shivan to direct its ad campaign.

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